Managing Education in the Digital Age by Andy Hockley

Increasingly, education is moving into the online world. However, very little has been written on the subject of managing this new online educational world. This book attempts to address this gap for academic managers. It follows the process from the first decision to go online, and pursues that through planning, building, marketing, dealing with teachers, and finally, monitoring the whole.

Introduction



Increasingly, education is moving into the online world, and a growing body of literature reflects this from the teaching perspective. Online teaching and learning is now being written about and researched at great length, and this existing work provides valuable support for the educational community that is practising teaching and learning online.

However, very little has been written on the subject of managing this new online educational world.

This book attempts to address this gap from the perspective of academic (or other) managers in education institutions. It follows the process from the first decision to go online, and pursues that through planning, building, marketing, dealing with teachers, and finally, monitoring the whole.

In the first part of the book, we focus on the initial decision to go online; we consider what might be involved, note possible pitfalls to watch out for, and look at various other issues that need to be borne in mind.

We then take you through the process of laying the foundations for your online presence, including:

• choosing the type of course that is right for your, and your students’, needs

• defining the role of the online teacher

• setting up the administrative infrastructure including, but not limited to, technical support

• looking at the finances of online course delivery

• marketing your courses

• setting up quality control mechanisms.



Next, we look at the practicalities: keeping everything running, and monitoring the courses to ensure that they are progressing as planned. We also look at the best ways of obtaining teacher and student feedback, and, if necessary, how to act on it.

Each chapter includes a lively mixture of suggestions, advice, lessons from experience and quotes from participants of such courses.

We hope you find this book useful and engaging, and that it helps you make informed decisions about taking this step in your institution.

About Andy Hockley

I am a writer, trainer and consultant with considerable experience of implementing, managing, and consulting on large and small-scale educational projects in a number of different contexts, especially in the area of language teaching.



My particular interest is in the management of language schools and in the management of educational projects. I am co-author of “From Teacher to Manager: Managing a Language Teaching Organization” (CUP, 2008) and author of “Educational Management” (Polirom, Romania 2007), as well as "Managing Education in the Digital Age" (The Round, 2014).



I have lived and worked (as teacher, trainer, and manager) in Europe, Asia, Oceania, and North America. I have a Master’s degree in International and Intercultural Management as well as extensive experience of language teaching and training language teachers. I regularly make presentations and run workshops at international teacher conferences.



I am now based in deepest Transylvania, Romania, and among other things am a trainer on Cambridge ESOL’s International Diploma in Language Teaching Management (a blended learning course for managers which I was instrumental in developing). I speak Spanish, and have a working knowledge of Portuguese, French, and Hungarian.

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