Perception by Anil Pathak
>> Sunday, August 31, 2014
Since each individual’s perception is unique, we might encounter communication difficulties when two individuals attribute different meanings to the same utterance, event, or transaction. This book provides practical examples of Perceptual Errors and provides concrete advice to eliminate perceptual blocks in everyday communication.Communication is a two-way process. In this process, both the sender and the receiver are responsible to create and share meaning. This process can be interrupted if there is a wide gap between the perception of the receiver and that of the sender. Problems may arise when the senders or receivers simply accept their initial perception or understanding of the message. Since each individual’s perception is unique, we...